Behind every product launch is a skilled product manager. Learn what it takes to complete a product management lifecycle for guaranteed success.
Most new products entering the market struggle to survive. However, successful firms — from giants like Google and Amazon to startups like Airbnb and Spotify — are known for consistently rolling out great products. That doesn’t happen by accident. Product management makes the difference. Effective product management frameworks offer companies the foundation
While it’s likely that you’ve heard of project managers, have you ever heard of product managers? Would it surprise you to learn that product management is one of the most rapidly growing occupations in the business world? If you need any proof of how much product managers are in demand,
A product manager (or as McKinsey calls them: “the mini-CEO of the product”) oversees every area of the product lifecycle — from engineering, design, sales, and marketing to customer experience, finance, legal, operations, and more. They are the ones who make sure that a company creates and sells products that